Businesses need to shift their focus from data-driven content and numbers to design-driven revenue if they want to play big and smart in the modern marketing world.
Marketing strategies that do not inculcate the creative edge into the business are losing customers online even before the companies step into the digital door. Modern Marketing Methodologies connect data with creativity; alone each of these ingredients will do no good to the business.
Below are three creative trends that marketers are following in the year 2019 to increase their revenue and market share:
The customer’s first touchpoint with the business is the company’s website. If the website is not seamless and User Experience is not easy from the very start till the end then pouring in thousands of dollars is just a total waste. To attract the user engagement even before he visits your homepage. Ensure your ads have the creativity they need. Your mobile and online marketing should actually inspire the end user to click on the advertisement and reach your website.
Creativity never fails any business unless it is done while keeping the user experience in mind. Remember, the graphic design of your advertisement should be such that the end user in one go can explain what your business is all about. Communication between the customer and the brand needs to be strong and this can only happen when brands can knit a creative story via graphic designing.
Regardless of the marketing mode – traditional or online, content plays a major role in delivering the brand message. If you are still stuffing keywords and giving the audience a dull and boring story to read online then you need to stop immediately! The user of Generation Z is smart and knows what he wants. Therefore, the content needs to be engaging, interesting, creative, understandable and valuable.This mantra applies to both – website and company blogs.
To know more about the company, the reader first checks the blogs and the articles. Ensure, they add some value to the knowledge of the reader without puzzling him.
Well, video marketing is trending and that is why the video content needs to be strong and authentic. Companies like HubSpot and VidYard are helping businesses to understand the usage of video content/design and personalized video to attract the target audience. The essence of video marketing is creativity. Otherwise, how will your business stand out amongst the same concept available online in lakhs?
Video attracts customer attention and retains it for sure. However, why limit to just mundane video content when personalization can take your video marketing to another level. Pro Tip: adding a personal touch to the video content will not only attract the attention but will also force the user to watch the entire video with utmost curiosity.
According to the Design Management Institute, “Design-driven companies have outperformed the S&P Index by 219% over the past ten years.” If you are still not thinking big and out of the box then you need to drive your marketing actions in the right direction NOW!
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