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Digital Marketing Trend 2019 – Giving Your Brand New Goals!

Change is indeed inevitable, especially, in the business world. The new year is right around the corner, bringing new opportunities and well-strategic minds together in a boardroom to think out of the box. In 2019, the world is marching steadfastly toward achieving more by marking its presence online. Right from Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Marketing (SMM), Content Marketing, web marketing, and Target Ads will be witnessing mushrooming effects. Till date, the internet has seen the rising effect of video marketing and influencer marketing all over the internet. Therefore, now is the time to comprehend what new is being bestowed upon us in the coming year.

Here is a list of marketing trends predicted to rule the online world in the coming year.

Video Marketing:

The brain autonomy works well when it can easily visualize what is being said. Hence, in this high-tech era, where internet is a comforting cohort for everyone, Video Marketing is being considered the most influential amongst all. If you want to make your brand visible online, ensure, you switch to the video mode as it has been researched, after watching a video, 64% of users are convinced to buy the product online. If you are planning to switch to video marketing, now is the right time.

Artificial Intelligence:

Artificial Intelligence is giving the entire universe new goals. We are aware of the fact that businesses run on consumer behavior. Well, who better than AI and Machine Learning can help organizations understand the behavioral patterns and scrutinizing data from various social media platforms. The trending example is the “Chatbot”. These are simple bots that help communicate with the customer virtually, as a human being.  AI is bridging the gap between the brands and the customers by keeping the competition below the edge.  

Inbound Marketing:

Catching the attention of the right customer is what a business needs and Inbound Marketing, certainly helps brands with this. The value your content brings on the table in the form of blogs and website, play an important role in influencing the customer. “More than 50% of marketers say that blog content creation is their top inbound marketing priority in 2018”, says HubSpot’s State of Inbound 2018 report. This is not going to change in the coming years as companies are committed to integrating their online marketing strategies with Inbound Marketing.

Influencer Marketing:

The word-of-mouth marketing is much more impactful than marketing directly to the mass media. If you want to see the numbers for your business growing in 2019, you need to figure out the right influencer for your brand. Not necessarily it has to be a celebrity. From Journalists to YouTubers, anyone can have that unstoppable influence on your target audience. This will be the foundation of belief in brands as people prefer to customer opinions over subtle & non-effective statements.

Social Messaging Applications:

Why spend hours on calls when you can show your emotions and feelings along with what you want to communicate by using amazing emojis. Here is a list of messengers that people prefer to connect and why your business needs to put them to their best use:

  • Facebook Messenger has more than 1.3 billion monthly active users
  • WhatsApp has more than 1.2 billion active users every month
  • Around 55 billion WhatsApp messages are sent every day across the world

Facebook and Youtube users are nothing when WhatsApp, Facebook Messenger, and WeChat users are combined together. In 2019, messengers will be used as a connecting thread between the users and the brands to change the user experience digitally.

If you need a fresh perspective on how to brand your company digitally in the coming year then WebHooters can add the online digital marketing taste your business needs.

Mahima Chawla

We are a digital agency that offers best-in class design, development, and digital marketing services to our clients. We work in a digital shell to shape our clients businesses on various online platforms. We build digital solution to ensure capturing the present virtual audiences and attracting new customers by positioning digital visibility for stellar brands with our imaginative flair and turning these magnificent online numbers into profits. We are a digital orbit of young minds, who love to ignite digital solutions for our clients by executing marketing strategies to procure business objectives.

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